The flexographic print and packaging industry is a great industry to work in. It is interesting, varied and constantly changing and developing. So why do we find it so difficult to attract and retain young people?
Packaging is seen as the demon as its primary role is completely misunderstood by the average consumer. Printing is seen as a dirty archaic industry by the uninitiated. So, what can we do?
We need to come together as an industry
We need to educate the consumer
We need to create career pathways
We need to establish links with education
We need to help companies become ‘the Google’ of packaging!